Undiscovered #117: Self-Directed Learning Through AI, Virality As You Know It Is Dead, How to Ascend by Studying History


#117: Self-Directed Learning Through AI, Virality As You Know It Is Dead, How to Ascend by Studying History

Hi All!

We are pleased to welcome you to this week's edition of Undiscovered, a newsletter with exclusive resources and insights expanding from the material found on our main site - becketu.com.

This week, we will take a look at what brands will have to do moving forward to stand out on social media, the best system to learn any complex topic with Ai, how to study history in order to take advantage of modern events, and more.

Let's dive in:

Virality As You Know It Is Dead

"By 2027, every high growth brand will have a creator studio. How do I know? I was on the forefront of synthesizing content and brand. Over 5 years I grew my brand to $50m in sales. I did it starting with 200m views on TikTok in our first year with just me creating content, to a team of 8 people who delivered 30b+ views across the internet."

This is the opening like to @theisaacmed's article, 'Virality (as you know it) is dead'.

It's an interesting premise, and one that challenges the classic assumptions of what performing well on social media looks like and means. Isaac says there are four forces that killed mass virality:

1. AI caught up - it can make absurdist videos that pull millions of views consistently
2. Internet culture caught up - Mr.Beast spectacles were still somewhere new in 2021, now everyone is doing amazing stuff on every feed for long-form AND short-form.
3. Brands caught up - organic video wasn't viewed as important as Meta ads, now they're all in.
4. AI content took over the platforms - In 2022 YouTube shorts were dominated by human content, in 2025 it's dominated by AI content.

So where do we go from here? Isaac says the answer is "nichemaxxing". Real experts, real points of view, real people delivering real value. e.g. things AI can't easily reproduce. "The future isn't about reaching everyone. It's about reaching the right people, authentically."

How to Master Game Theory + Any Other Complex Subject

This post by @EXM7777 is titled "how to master the one concept that rules our world", and it walks through how to learn Game Theory by creating a personalized curriculum with AI. In order to make proper use of the AI, you need to start by feeding it great sources and customizing the way it teaches the lessons from each. EXM divides it into two main sections, 1) books and 2) YouTube videos.

Books

YouTube

Of course, we also recommend all the Game Theory resources we have on our Becket U site.

Once you have your chosen resource, you will go through an extended and multistep approach to creating a new project in Claude and feeding all the information into it.

What stood out to me about EXM's approach, is that their prompts make it so that every curriculum is personalized to the individual. There is no "one-size-fits-all" approach here.

The sequence described can be used for Game Theory, but the reality is this article is a meta-framework for mastering any complex topic that exists. The structure is as follows:

  1. gather quality knowledge sources from multiple perspectives
  2. extract their core insights in a way that preserves what makes each unique
  3. understand how you personally learn so you can optimize for your cognitive architecture
  4. create a logical progression that builds understanding layer by layer
  5. build interactive experiences that force active engagement instead of passive consumption
  6. track and adapt based on what actually works for your brain

Naval Advice on Self-Directed Learning Through AI

Naval Ravikant recently tweeted, "Self-directed learning through AI is an autodidact's paradise."

Many people in the responses were curious about his approach so he decided to drop some free game to everyone:

Question 1: How can I make sure what AI feeds me is from the right sources?
Naval: Challenge it. For topics with heavy bias, favor Grok.

Questions 2: As someone who has a non-tech background but an inclination to learning plus an entrepreneurial sense, should I be learning to code or design through AI? Or should I be looking to find ways to build capital?
Naval: AI can code for you and design for you but it's not creative or directed without you. You should find problems that you're genuinely interested in, things you're genuinely curious about, and then use AI to learn and solve. Curiosity+Understanding=Insight. The real capital is understanding.

Question 3: What's your AI stack? What do you use mainly?
Naval: I use ChatGPT, Claude, Gemini, and Grok. As of this exact moment, I find ChatGPT best for general inquiries, Gemini is fast but often fails in the background, Grok tells the truth, and Claude generates marvelous "artifacts". Currently favoring Claue but I send most queries to all four models.

Question 4: If I'm jobless. Where do I start? hit me with a prompt.
Naval: Whatever you're genuinely curious about. Don't force it.

Question 5: Can you share your approach to learning through AI?
Naval: I prompt Claude to build me an interactive website with diagrams, illustrations, multiple analogies, explain all jargon, visualize all equations, and to not skip important details. Then follow up with aggressive questioning. The most important part is to not let any part go by without understanding it. AI is infinitely patient so you can keep drilling any particular point until you get it. No more memorization. AI can meet you exactly where you are.

How to Ascend During Decline: Study History

Atlas Press wrote an article titled "How to Ascend During Decline: Study History" which argues that our technologically advanced and peaceful world is an outlier in history, and that we must all become more 'historically literate' to avoid a slow, complacent decline similar to that of Rome.

This matters because most people suffer from "pressentism", assuming the current order is permanent, while the risk is erosion through debt, inflation, demographic collapse, and loss of cultural memory that unfold too gradually to trigger alarm. In order to take advantage of decline, you must be able to spot the cracks early, position yourself where resilience is scarce (skills, communities, assets), and help rebuild while others remain complacent.

The best way to spot the cracks and learn about the right opportunities comes from a reliable toolbox of sources to learn from. In the article, these are the best books and podcasts to listen to, according to Atlas Press:

Books

1. The Histories by Herodotus. Often called the "Father of History," Herodotus wrote this foundational work in the 5th century BC. It chronicles the Greco-Persian Wars, ancient cultures, and customs across the known world. It's a blend of storytelling and ethnography that set the standard for historical writing.

2. Parallel Lives (Lives of the Noble Grecians and Romans) by Plutarch. Written in the 1st-2nd century AD, this collection of biographies pairs Greek and Roman figures (like Alexander the Great and Julius Caesar) to explore character and leadership. It's not just history but moral philosophy through real lives, influencing thinkers for centuries.

3. The History of the Decline and Fall of the Roman Empire by Edward Gibbon. This monumental 18th-century epic traces Rome's collapse from the height of the empire to the fall of Constantinople in 1453. Gibbon's elegant style and vast research make it a cornerstone of historiography.

4. The Story of Civilization by Will and Ariel Durant. A sweeping 11-volume series from the 20th century covering human history from ancient times to the Age of Napoleon. It's accessible yet profound, emphasizing cultural and social developments across civilizations.

5. The History of the Peloponnesian War by Thucydides. Composed in the 5th century BC, this detailed account of the war between Athens and Sparta revolutionized history with its focus on evidence, causation, and human nature.

Podcasts

1. Hardcore History by Dan Carlin A deep-dive series exploring dramatic historical events and eras with narrative flair, often focusing on wars and turning points.

2. Revolutions by Mike Duncan A series covering major political revolutions throughout history, from the English to the Russian.
3. MartyrMade by Darryl Cooper A narrative-driven podcast exploring deep historical and cultural conflicts, such as the multi-part series on the Israeli-Palestinian conflict ("Fear & Loathing in the New Jerusalem").

4. Fall of Civilizations by Paul Cooper Examines the rise and dramatic collapses of ancient empires and societies, with detailed storytelling and analysis.

5. Whatifalthist by Rudyard Lynch Delves into alternate history scenarios, geopolitics, and long-term civilizational trends with speculative analysis and maps. It's popular for its thought-provoking "what if" explorations.

New Roadmap for Building Your App Idea

There are multitudes of new resources always coming online to help you build out app ideas. Below, you'll find general roadmaps filled with tutorials, design-specific advice to make your app stand out from slop, and how to distribute your app through modern forms of marketing.

We curated the best, so you don't have to:

General Roadmap

  • A full guide on how to vibe code apps that go viral, with examples - Link
  • I built 10 apps in 10 months and make $800,000/yr (full guide) - Link
  • How we built a 40-app portfolio with 50M_ Downloads (and hit #1 on the app store twice) - Link
  • How to use Replit, latest guide by ib - Link

Design

  • Case Study, viral advent calendar app, with the key being good design - Link
    • the person behind the good design - @meshtimes_
    • can/will design ever be automated? - Link
  • Figma connect, turn Figma designs into code - Link
  • Animation course, how to build them in code, now skill file for agents - Link

Marketing

  • How to structure your UGC deals with creators - Link
  • How to pay 200+ creators, flat rate+CPM bonus - Link
  • How to get first users without spending dollar on ads, Okara monitors Reddit and sends you alerts - Link
  • How to scale any mobile app: Go to TikTok, save viral videos in niche, copy + add own spin, post different variations to find what works, run ads - Link
  • If you hate marketing, how to hit $13k/MRR traffic by ranking in search engines - Link

P.S Can you please respond to this email and bring it into your 'primary' inbox? You can say 'Hi!', tell us the last book you read recently, or what your favorite resource was from above.

It would also help if you add us as a contact on your mailing list, with a visual tutorial below:

We appreciate any feedback you are able to provide here. What do you want more or less of? Other suggestions? Feel free to reach out to us on Instagram and give us a follow there, tag your friends on our posts, and please forward this newsletter along to anyone else who would enjoy it.

Disclaimer: Becket U is an Amazon Associate and purchases through Amazon links may earn a small affiliate commission, but the price is the same for you. We only recommend books we love and think you would love, too.

Always wishing you the best,

J.B.

Becket U

Becket U curates the best resources in Math, Physics, Computers, Microeconomics, Game Theory, and Persuasion. With this knowledge, you will understand how the world works.

Read more from Becket U
Becket U - The Best Resources for Learning STEM

#116: Managing Multiple Interests While Building a Career, Standing Out in 2026, Turning a Podcast Into a Book Hi All! We are pleased to welcome you to this week's edition of Undiscovered, a newsletter with exclusive resources and insights expanding from the material found on our main site - becketu.com. This week, we will take a look at how to stand out in 2026, the keys to building a professional career while managing multiple interests, how to grow specifically on X/Twitter, and more....

Becket U - The Best Resources for Learning STEM

#115: Must-Have Skills for 2026, Advice for Joining Startups as Generalist, Call for New Aesthetics Hi All! We are pleased to welcome you to this week's edition of Undiscovered, a newsletter with exclusive resources and insights expanding from the material found on our main site - becketu.com. This week, we will take a look at some of the must-have skills for 2026, a guide to never quitting, an ambitious call for new aesthetics, and more. Let's dive in: Must-Have Skills Going Into 2026 It's...

Becket U - The Best Resources for Learning STEM

#114: Explaining Silver's Price Surge, Most Advanced HS Math Program, Science Behind Educational Apps Hi All! We are pleased to welcome you to this week's edition of Undiscovered, a newsletter with exclusive resources and insights expanding from the material found on our main site - becketu.com. This week, we will take a look at the recent surge in pricing of silver, a teen who used AI to land a job at NASA, the optimistic case for the job increases in the age of AI, and more. Let's dive in:...