#090: Best Videos on Tacit Knowledge, Hypnotherapy, Future Trends from Consumer Product King

Hi All!

We are pleased to welcome you to this week's edition of Undiscovered, a newsletter with exclusive resources and insights expanding from the material found on our main site - becketu.com.

This week, we will take a look at some predictions in the consumer product space from one of the best in the business, some of the most interesting math articles from the New York Times, a collection of the best videos on tacit knowledge, and more.

Let's dive in:

Future Trends from the Best in Brand Content

​@theisaacmed is the founder of Kanpai Foods and Mini Katana - two of the most viral consumer products across TikTok, YouTube, and other social media platforms. He is widely considered one of the GOATs of brand content, and when he has predictions about the future, I tend to listen.

If you are in the consumer space, you need to read his views on 'general themes he sees in the future':

Math, Revealed

Mathematician and Cornell professor Steven Strogatz has a series of articles he's written for the New York Times called, "Math, Revealed". They're a collection of four relatively short articles that start with an object, uncover the math behind it, and 'follow it to places you wouldn't expect'.

For example, in his article "Let's Get Packing!', Strogatz takes a look at how bees, beer cans, and big data all solve the same problem of not having enough space. Mathematicians have long been fascinated by how often hexagonal and pyramid patterns constantly reoccur in nature and technology, and how starting from this point led us to inter-dimensional discoveries within the last 10 years.

Other articles are "Bowling for Nobels", "Navel Gazing and the Golden Ratio", and "Taxicab Geometry". They're all fascinating, well-written, and and unexpectedly whimsical in how they jump from one subject to the next.

Setting Up a Project with Master Vibe-Coder

One of the best 'vibe coders' from Gauntlet AI just released an hour-long video on the ideal AI development workflow. This was originally shared by Gauntlet founder Austen Allred, who goes on to link a sample repo that covers most of what he video discusses. The workflow and setup generally follows these four parts:

This can be applied to nearly any app you are trying to build, and it's great practice for those with a coding background and non-traditional coders alike.

Best Collection of Tacit Knowledge

"Tacit knowledge" is defined as knowledge that is difficult to articulate, formalize, or transfer to others, often gained through personal experience or context. It's the 'know-how' that exists within individuals and is often expressed through actions, skills, and intuition rather than through words or documentation.

Usually, tacit knowledge is bottlenecked by apprentice-master relationships, but Parker Conley is running an experiment to gather the best videos demonstrating tacit knowledge on every subject. He originally wrote an article with the full collection of videos on Less Wrong, but he recently posted a thread where he shared some of his favorites.

It's not 100% guaranteed that tacit knowledge can be obtained through video, but observation is powerful in some type of knowledge transfer. Categories he covers in his Less Wrong article include software engineering, game development, web development, research, studying, problem solving, business, construction, cooking, engineering, and more.

Hypnotherapy

​Sam Parr recently shared his journey of using hypnotherapy to help him improve his diet. It started a few years back when he wanted to cut sugar and processed foods, but he recently had to schedule another session to renew its effects. He acknowledges that the word 'hypnotherapy' can be a little 'woo, woo', but he thinks of it more as a guided meditation.

While reading his recap, I was instantly curious about what one of these sessions would be like. Apparently, one of the visualizations he did was centered being disgusted when thinking about eating processed or junk food and feeling fresh and light while eating whole foods.

Sam mentioned this would be useful if you were trying to break a habit, but I think it would be interesting to explore if you were trying to make a habit. Centering your mind on how you feel when certain triggers occur is a powerful idea, and one you could even start to explore with the assistance of AI.

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