#120: Secret Sauce of SpaceX, How to Build Bootstrapped Co. Without Funding, Letters to a Young CreatorHi All! We are pleased to welcome you to this week's edition of Undiscovered, a newsletter with exclusive resources and insights expanding from the material found on our main site - becketu.com. This week we will take a look at the secret sauce of SpaceX, how to engineer virality from one of the best event engineers in the world, an app that can almost one-shot a coffee shop into existence, and more. Let's dive in: The Secret Sauce of SpaceXMax Olson recently wrote an article on SpaceX that Eric Jorgenson (author of the Book of Elon) said "(summarizes) the most important pieces of SpaceX's secret sauce". It's called Atoms are Cheap, Process is Pricey. In it, Olson discusses:
Virality Can Be Engineered + Latest Marketing Alpha...Here are the latest and greatest links in the world of marketing. They span how event GOAT Andrew Yeung figured out how to reverse virality, agentic video editing that looks like it actually works, an OpenClaw skill that generated 8 million TikTok views, and more.
How to Build a Bootstrapped Company without FundingPat Walls recently sold his startup, Starter Story, in one of the biggest recent examples of indie hacking success. This led the indie hacking king himself, Peter Levels, to give his principles on how to build a bootstrapped startup without funding: 1. pick a problem you personally have. if you don't use your own product daily, quit now 2. skip the pitch deck. open your code editor. ship something ugly in a weekend 3. charge money from day 1. free users give you nothing but support tickets 4. use boring tech. PHP, SQLite, vanilla JS. frameworks are a trap that mass waste your time 5. host on cheap VPS ($5-20/mo). not AWS. you don't need kubernetes for 1,000 users 6. do customer support yourself. it's the fastest product feedback loop that exists 7. automate everything you do more than twice. cron jobs > employees. 8. grow on Twitter/X by building in public. your journey IS the marketing 9. keep your burn rate near zero so you never need to raise. ramen profitable > series A 10. say no to investors, cofounders, and "advisors" who want equity for intros i've been doing this for 10+ years now. no employees, no funding, no board meetings the entire VC game is designed to make you think you need permission to start One-Shotting a Coffee Shop into ExistenceGarrett Scott is attempting to open up a coffee shop using only an autonomous agent. Using Gemini 3.1 on the Do Anything app, he believes he can fully bridge the online to the physical world. So far, his agent has done the following: - a location ready that it already discussed with a broker - a brand/site - a weeks worth of Instagram posts ready - actively talking with a bank about an SBA loan terms - LLC ready to file - An full plan to get open with full financials - Found and reached out to investors - Emailed the city for permit guidance - Came up with a ton of creative ideas that make the coffeeshop one I'd actually want to go to - Plan to survey the neighborhood for feedback It’s not perfect, but it’s an amazing shortcut for anyone diving into a new industry without prior experience. Letters to a Young CreatorThe Steve Jobs archive released Volumes 1 and 2 of Letters to a Young Creator online to coincide with what would have been Steve Jobs' 71st birthday. Before the digital launch, the letters were only available in limited-release print editions. The exclusive physical copies were initially distributed by the Steve Jobs Archive to its fellowship community in 2024. The project was inspired by Rainer Maria Rilke's Letters to a Young Poet, which was one of Jobs' favorite books. A few of my favorite pieces include the reflections from Brunello Cucinelli, Ed Catmull, Jimmy Iovine, and more. P.S Can you please respond to this email and bring it into your 'primary' inbox? You can say 'Hi!', tell us the last book you read recently, or what your favorite resource was from above. We appreciate any feedback you are able to provide here. What do you want more or less of? Other suggestions? Feel free to reach out to us on Instagram and give us a follow there, tag your friends on our posts, and please forward this newsletter along to anyone else who would enjoy it. Disclaimer: Becket U is an Amazon Associate and purchases through Amazon links may earn a small affiliate commission, but the price is the same for you. We only recommend books we love and think you would love, too. Always wishing you the best, J.B. |
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#119: Long-Term Market Plays, Visualizing OpenClaw and Claude Code, What's Important in Age of AI Hi All! We are pleased to welcome you to this week's edition of Undiscovered, a newsletter with exclusive resources and insights expanding from the material found on our main site - becketu.com. This week, we will take a look at how a few investors are playing the volatile capital markets, what's important in the age of AI, resources for working on yourself, and more. Let's dive in: A Quick Look...
#118: Overwhelming Nature of Tech Updates, Getting Closer to God, Best Nutrition Company Hi All! We are pleased to welcome you to this week's edition of Undiscovered, a newsletter with exclusive resources and insights expanding from the material found on our main site - becketu.com. Editors Note: It has been a longer wait for this edition to be released, and I deeply apologize to the community. I will explain further on this note below. This week, we will take a look at the overwhelming...
#117: Self-Directed Learning Through AI, Virality As You Know It Is Dead, How to Ascend by Studying History Hi All! We are pleased to welcome you to this week's edition of Undiscovered, a newsletter with exclusive resources and insights expanding from the material found on our main site - becketu.com. This week, we will take a look at what brands will have to do moving forward to stand out on social media, the best system to learn any complex topic with Ai, how to study history in order to...